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July 29, 2005
Davie, FL - China Direct Trading Corporation's (OTC.BB: CHDT) wholly-owned subsidiary, Souvenir Direct, Inc. (SDI), has signed a distribution agreement with Herbko Inc, a product development company, that is introducing a licensed product line of Caesars Palace Gaming Gear that will include poker tables, poker sets, casino quality playing cards, collectors dice sets, card shufflers, card caddy's and similar gaming products for home entertainment, a fast growing category being driven by 4 major highly rated TV shows. Retail prices of the items range from $10 to $350.00 and are currently being featured in Caesars Palace gift shops throughout their properties.
SDI will introduce the Caesar's Palace Gaming Gear line at the upcoming Kenfair Gift show, located in The Mandalay Bay convention center, Las Vegas. Kenfair is a Honk Kong-based show organizer which hosts one of the largest gift shows in Hong Kong as well as other countries. The show is only open to exhibitors from Asia and SDI will be exhibiting in booth B-7 on August 15th-18th. SDI is offering custom branded gaming items to the gaming industry as well as creating additional licensing opportunities with other recognized gaming brands and resorts.
"We are looking forward to showing Herbko's line of gaming and crossword products. The products are innovative and of the highest quality in the market and we look forward to increasing distribution of these items as well as adding monogrammed gaming merchandise of the same quality as Caesars Palace to all of SDI's souvenir accounts and expanding our distribution to Casino gift shops." Said Howard Ullman, CEO of SDI.
"Caesars Palace" is a registered trademark of Caesars Entertainment, Inc.
About Herbko: Herbko is a product development, marketing, licensing and manufacturing company headquartered in in Hollywood, Florida with affiliated offices in Hong Kong, China, and the U.K. The company is the creator and publisher of the Worlds Largest Crossword Puzzle as well as the Crossword Companion products, which have sold millions of units worldwide. The company has also developed numerous board games over the years such as The Star Trek Terrace Game, and The Stock Market Wall Street Journal game. For the last 18 months Herbko has focused its development on licensed gaming products.
About CHDT
CHDT is a global trading company engaged through its operating subsidiaries in product development, manufacturing, distribution, logistics and product placement of souvenirs, gifts and promotional products into mass retail.
See www.chinadirecttradingco.com for more information about CHDT's products.
FORWARD-LOOKING STATEMENTS: This press release includes "forward-looking statements" within the meaning of the federal securities laws. Although CHDT and SDI believe that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Many factors are beyond CHDT's and its subsidiaries' control. Important factors that could cause actual results to differ materially from CHDT and SDI projections and expectations are disclosed in CHDT's existing and future filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.
Contact Information:
Rubenstein Investor Relations
Tim Clemenson
212-843-9337
Financial News USA
Tel: (626) 961-8041
Email: info@financialnewsusa.com
July 26, 2005
New perfume company creates designer scent for poker players.
Hollywood, Florida, Key West Marketing Group Inc., a once-thriving import-export business of perfumes, faced a significant loss in revenue and direction after the September 11, 2001, terrorist attack, the corporate scandals of the early 2000s, and the resulting weakness of the US dollar against the Euro dollar.
Sheldon Greenbaum, President of KWMGI, researched other business opportunities throughout 2003 and 2004 and decided to return to the perfume industry full force. The problems associated with IMPEX, i.e. currency exchange fluctuations, geo political problems, and always relying on other companies delivering on their promises had to be solved. Welcome American Prestige & Luxury Brands LLC, the company Greenbaum formed in January 2005 to manufacture designer brand name perfumes.
To stay in touch with the consumer market, the idea for "Poker Player" men’s cologne was born. Made in the USA, (excluding the bottle), this top-quality poker-themed perfume is turning heads every where it is displayed.
"There is so much interest and excitement it gives me the chills," Greenbaum says. “We are going to sell tons of this item, because we are the first poker themed cologne to reach the market. This is the perfect gift for the holiday season 2005. Everyone knows someone who plays poker, and this is the greatest poker item for gifting, it can be used everyday.
"This is a not a hokey cologne or a novelty. Men are going to wear this and buy it again the scent was chosen in consumer focus groups 7 out of 10, this is a real top quality long lasting product," Greenbaum continues. "I have interest from distributors all over the world that this is going to explode; poker is red hot in every developed country not just the USA."
American Prestige & Luxury Brands LLC has developed and produced three niche products within only six months. The company is working exclusively with designer Alexander Da Costa, an artist and photographer with impeccable taste and great ideas.
"Because we are a small efficient company we can bring a product to market faster then anyone else in this industry," Greenbaum says. "When we receive orders from chain stores I do not have to call the manufacturer or distributor for permission and availability, I can just reach out and shake the buyers hand and tell him I can deliver in 8 weeks, how many pieces do you need."
"My goal is to raise seed money now by selling a minority share of the company, in order to purchase machinery to fill the bottles ourselves, to begin some smart promotion campaigns, and to launch new products," Greenbaum continues. "I have 8 solid design themes, all excellent products; I want to launch them as soon as possible. I envision taking this company public in the next 24 moths, this is my ultimate goal. American Prestige & Luxury Brands LLC is going to be a major player in the mid level beauty business, which is a huge global market."
Merchandise is already being sold and shipped, however American Prestige & Luxury Brands, LLC, will officially launch the Alexander DaCosta line of fragrances, "Poker Player™," "Que Linda™," and "Nobile Royalty™" at the ASD/AMD Merchandise Trade Show in Las Vegas, Nevada, in August 2005.
For additional information on the news that is the subject of this release (or for a sample or copy), contact Sheldon Greenbaum or visit the website address: www.alexanderdacosta.com
Contact:
Sheldon Greenbaum
Managing Partner of American Prestige & Luxury Brands, LLC, established in January 2005, and President of Key West Marketing Group, Inc., established in 1990.
Telephone: (954) 925-9003;
Facsimile: (954) 252-4669
Website: www.alexanderdacosta.com