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Monday, July 11, 2005
July 11, 2005
Source: Players Network
Mobile Marketing Company Xxtreme Measures to Launch Original 'PLAYERS' Mobile Content Across Multiple Carriers
Deal Further Delivers on Overall Strategy of Utilizing New Distribution Platforms to 'Expand the Brand'
LAS VEGAS, The Players Network, Inc. (OTC Bulletin Board: PNTV - News) and Xxtreme Measures, LLC, announced today that the two companies have reached an agreement to launch Players Network's gaming lifestyle content to the more than 180 million mobile phone users in the U.S. The content is expected to launch today, and includes general gaming statistics, news and information and data related to the company's live programming at the "World Series of Poker(R) Lifestyle Show," currently being broadcast on demand on its new broadband network, (http://www.playersnetwork.com).
Through the agreement, the content will be available to Cingular, Verizon, T-Mobile, Sprint, Nextel and AT&T customers, establishing a new revenue stream for Players Network and significantly expanding the brand's distribution. In addition to the initial content, the company is expected to later add contests, pictures, games, trivia and short entertainment pieces.
"Today is a big day for the relationship between technology and the gaming industry. Through our partnership with Players Network and its gaming lifestyle programming, we are helping to further build the future of interactive multimedia content delivery to bring great content to the millions of gaming fans," said Jerald Cavitt, CEO & Founder of Xxtreme Measures.
"Players Network is pleased to add wireless to its strong distribution portfolio, which already includes in-room, home video and the first ever dedicated broadband network for the gaming lifestyle," stated Mark Bradley, Founder & President, Players Network. "We recognize that our customers and the customers of our casino and gaming partner companies increasingly seek information and entertainment on-the-go, and this deal not only provides a new revenue stream for our company, but delivers desirable content to the 21+ year olds who are already deeply engaged in mobile communications and transactions."
To access the content, users instantaneously set up their Players Network account by sending a text message to, (76278) along with the key word, "PLAYERS." Users will be charged 50 cents per message with the charge appearing on the user's phone bill.
About Players Network:
Players Network is the leading gaming industry media company that produces television and video programming on gaming-centric entertainment, information and instruction via hotel casino private networks, home video and DVD distribution and on its broadband network, at (http://www.playersnetwork.com). The company has a 10-year history of providing consumers with gaming content and businesses with strategic partner services in Las Vegas, Atlantic City, and the greater US gaming community.
About Xxtreme Measures:
Xxtreme Measures is a leading Los Angeles-based entertainment marketing company, which creates wireless multimedia applications and provides content management and distribution capable of reaching 180 million cellular phone users across the US for high-end technology, celebrity, and entertainment brands. More information on Xxtreme Measures is available at http://www.xxtrememeasures.com.
Forward-looking statements in this report are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.
Investor Information: David Kol, Players Network, +1 (702) 895-8884
The World Poker Showdown is making another appearance due to last year's great success and this year just it's just in time for Christmas. This year the turnout for the Poker Tournament's Caribbean Cruise is expected to double and maybe even triple last years count. So, if you haven't made any Christmas plans yet, stop on by the website, www.worldpokershowdown.com and signup for your Christmas Vacation of a lifetime.
# by Poker Absolute @ 7:52 AM
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