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Wednesday, May 25, 2005

 

Casino Poker - Cherokees Have No Reservations About Poker


May 25, 2005

Harrah's Cherokee Casino has all the action, noise, lights and big jackpots of Las Vegas with only one thing missing - the cards.

"It's a unique challenge for us, it really is," said Lumpy Lambert, vice president of the casino.

Federal law gives Cherokees the authority to operate a casino. But that same law requires a deal between the tribe and the state about what type of games they can offer. At Harrah's, that means every playing card is computer-generated.

"Our games are uniquely different from other jurisdictions," Lambert said.

At first, the limit on live card games was OK, Lambert said. There was enough interest in the new casino to keep revenues high. Now, the Cherokees say they need card games to fight off new competition.

"There are two new casinos going up in Alabama that squeeze the folks that we're trying to reach," said Michell Hicks, principal chief of the eastern band of Cherokee Indians.

Casino management is pushing keep abreast of the industry in an effort to hold on to revenues.

"The perception that Harrah's Cherokee sits in this small area and is a diamond in the rough that has no competition is one that we don't want to acknowledge because we don't want our folks to get complacent," said Tom O'Donnell, general manager of Harrah's Cherokee. "We have competition right at our doorstep."

But Easley must sign off before the Cherokees can shuffle up and deal. And in a state with notoriously tight gaming laws, the expansion is not a sure bet. But Hicks thinks there is a chance things will fall in order.

"You know, I respect the opinions anyone has as far as gaming," he said. "I truly respect that.
I think as long as the tribe utilizes and shares its resources in a manner that helps the region, and we don't pigeon hole, so to speak, our resources, I believe people will be more understanding and more acceptable."

The Cherokees have pumped money into a temporary building that is billed as a nonsmoking casino but could quickly become a poker room.

"Our company, Harrah's, is obviously very active in the promotion of poker," O'Donnell said. "It's certainly an amenity that would be worthwhile considering in any operation."

It would also ensure the futures of the Cherokee people, Hicks said.

"We're not greedy people," he said. "We are people who realize we have issues and we want to use the resources to help maintain and to help improve the living standards of our people. That's our goal."

A spokesperson for Easley wouldn't comment on the chances for approval of the Cherokee expansion. She did say the governor's legal counsel will meet with the Cherokees this week to discuss the issue.

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# by Poker Absolute @ 2:12 PM
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